As 2020 fast approaches, we used Google Search Trends data to look at how the travel industry has changed over the last decade.
It is incredible to think that we are about to enter 2020 – just where has the last 10 years gone exactly?!
So much has changed in the last 10 years – when 2010 began Instagram didn’t exist, the thought of Donald Trump being the US president had never entered our minds, and flossing was simply something your dentist recommended doing twice a week.
When it comes to the travel industry specifically, things were very different too. While this year we sadly said goodbye to one of the world’s largest travel agents, Thomas Cook, back in 2010 travel agents still proudly lined the high street displaying the latest travel brochures, and while it was possible to book holidays online many people still largely relied on the assistance of their local travel agent.
Technology has also changed our travel experiences considerably over the last 10 years. Back in 2010 smartphones were still a new technology and expensive roaming charges and lack of free WiFi meant we used our phones much less while on holiday, instead heading to the local internet café – and given that Instagram didn’t yet exist, travel selfies weren’t being posted every 10 minutes while away anyway.
Popular holiday types have also changed dramatically in the last decade, with 18-30 holidays being all but a thing of the past while solo travel, staycations, and babymoons have shone through as new travel trends.
We headed over to Google Trends to analyse the search popularity of different travel factors from 1st January 2010 to present, to see just how the world of travel has changed over the last decade.